Marketing Weapons for 2021
2021 is here, marketing strategies are ever-changing and you need ammo for all of your marketing weapons. To stay on top and to keep up in this world you must stay up to date with new strategies and be efficient in executing them. So many different tools are being developed every day with the goal of helping businesses like yours and this can at times be overwhelming. Here’s a list we put together covering marketing weapons you need to implement into your strategy this year. These tools are proven to bring astronomical results that you can’t afford to ignore. Let’s dive in!
Your Marketing Weapons:
Social Media Marketing
It’s no secret that social media is a powerhouse when it comes to marketing any business online. If you’re not on social media then you’re absolutely losing out on hundreds of thousands of potential customers. Posting content from scratch on a regular basis is time inefficient. There are several tools out there to automate your posts in advance and provide you with key analytics like when’s the best time to post and what content gets the best engagement. Here at Advent Agency, we offer a social media marketing tool with all the bells and whistles you need to have. Go ahead and try our free express version of the app if you’re not 100% convinced.
Influencer marketing in social media has taken over the modern world. If you have a product that suits the criteria for partnering with influencers then don’t be timid about making the investment. By 2022 the influencer marketing industry is on track to be worth $15 billion. The numbers do not lie. This stuff works so take advantage!
Chatbot Marketing
Chatbots are here and are taking marketing strategies to undiscovered heights. The benefits of incorporating a chatbot to your site are endless, but I’ll go over the main reasons why you can’t overlook this tool.
First, what is a chatbot? A chatbot is a software designed to automate conversations with any visitors on your website. You have the ability to program your bot with different responses depending on what the user requests. Having a bot gives you an advantage of developing leads and sales 24/7 around the clock. Never miss an opportunity again.
Use this powerful tool as a lead nurturing device. This direct one on one communication will lead to more money in your pocket. Be sure to send helpful information to nurture your prospects into purchasing or signing up for your services.
Have a look at these crazy statistics on chatbots and see how game-changing this can be for your business.
Marketing Automation
Automation is king in today’s world and if you’re not already in on the action then you have some serious catching up to do. So many tools are out there to help with your business’s overall productivity. Setting up any automation tool can take some time, but once completed you will have taken a huge load off your shoulders and will have the time to focus on more important areas of the company.
As we mentioned before automating social media posts once a month for the entire month is a huge time saver. Dedicate the first day of every month to plan your posts out and you’ll thank yourself for it.
Automating your drip campaigns to nurture your leads can have a drastic effect on your ROI performance. Invest the time into writing quality campaigns and let your automation software take care of the rest.
Automated bidding is a strategy you can adopt when bidding for Google Ads. Save yourself the time and energy. Work smarter not harder. Google’s bidding automation can help increase your conversions and crush your KPI goals. Read more in-depth about their system here.
HTTP URLs
If you haven’t heard the secret yet, analytics discovered the one thing 98% of sites on page one of Google all had in common. They all had HTTP URLs and are dominating the scene on Google. If you want to compete and win you need to be on the first page of SERPs, especially Google. Make sure to incorporate this strategy as one of your marketing weapons. Read more on this winning strategy here.
Local SEO
Prioritizing SEO into your marketing strategy should be a no-brainer. Without SEO your chances of attaining your goals and dreams are slim to none. Local SEO and SEO, in general, helps your site be seen in local search results. The point of running any business is to be known and SEO is the tool for this. Unless you’re already knowledgeable in SEO then we highly recommend leaving this to the experts. You will save yourself hundreds of hours of time and energy. Learn how Advent wins at SEO here.
Final Thoughts
If your goal is to elevate your business this year then it’s time to take action on these marketing weapons. Business winners do their due diligence and put in the work necessary to stay ahead of the competition. Reach out to us if you’re seeking a professional’s help in reaching your 2021 business goals.