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Business, Business Tools, Google, Listings, Marketing, Product Listings, SEO, Technology

How To Make Sure Your Product Listings Are In Search Results

Are your product listings showing up on search results? If you run an e-commerce site then do not ignore this article! The following suggestions are designed to help you increase traffic on your site. If you’re struggling on getting more customers to your store or are just getting started then this read is exactly what you need. 

 

How does Google manage your product listings on their search page? 

  • Google thrives in helping users make the right decisions, and it makes it possible by using special formatting for products. An example would include showing product listings details like price, reviews, ratings, in stock, etc. 
  • Google’s Shopping Tab offers tools that users can use to filter product listings by price, brand, color, etc. 
  • If you provide the location of your inventory then Google can display your products when a user enters a specific location.

 

Why it’s important to provide product data to Google 

  • Product listings data is considerably more accurate and precise than any data gathered from web pages. 
  • With the data you provide being accurate, Google can confidently filter your products upon the user requirements.
  • Structured data is preferred by Google to be able to understand the details of your product. A common way to encode your structured data is by using JSON-LD-encoded content.
  • Partaking in Google’s Shopping Tab is free, and product data from Google Merchant Center can be displayed organically in search results. So, take advantage and submit your data to Google Merchant Center and drive more customers. 

 

Three key strategies to get your product date into Google Merchant Center

1. Google’s Web Crawling
  • Set up and configure Google Merchant Center and allow Google to crawl product listings data from your website. Make the appropriate approvals in your GMC account to ensure being listed in Google’s Shopping tab.  
  • You can also utilize supplemental feeds to add additional feeds to the primary data. This includes stock level, pricing, etc. Google will combine your primary data with the supplemental fields to form a final view of your product. Supplemental fields can be updated more frequently and offer different ways to provide. For example, Google Sheets, scheduled uploads, and on-demand uploads.
2. Periodic Feeds
  • Here you submit your entire catalog file to Google. Google will then compare your field data to original data to verify consistency. If information is inconsistent then your product runs the risk of being removed. So double check to make sure all your data matches across your catalog and field data. 
  • Enabling automatic item updates in your account will keep Google Merchant Center updated with your current web page data. 
3. Content API
  • Having to replace a complete set of data to your products is tedious work. In order to make it easier for yourself you can use API to insert, remove and update specific products. The most convenient part about it is you can make changes to a single product as well as a small group of products.

 

It’s Time To Get To Work And Get Started!

  • Use structured data to improve accuracy 
  • Create a strategic plan to send your product data to Google (i.e. API, Google Sheets, etc.)
  • Add attention grabbing and engaging content, specifically images, descriptions, etc. related to your products.

If you and your team need any questions answered or would like to learn more about increasing your products visibility then don’t hesitate to reach out to ADVENT.  This is what we’re here for and are always willing to help you better your business and store. There are countless of strategies that can be put to action to ensure your product listings and store are not just being seen, but are targeted to highly potential buyers.