Websites are crucial for every business. In today’s digital age, having information accessible online is key for success. Simply having a website isn’t enough. What's important is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage...
Search Engine Optimization—or as most people call it, SEO—is a term that may sound terrifying at first, but is actually very simple when you break it down. SEO is the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like...
Your business's online reputation can make or break you. Reviews and review management play a major role in your reputation so follow these best practices. Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of consumers trust reviews...
Assuming the perspective of your customer is a classic easier said than done problem. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your...
As a business owner, how likely is it that potential customers will come through your door? The point of an online presence is to attract customers into your store so you can convert them to paying customers rather than just browsers online. As a customer nothing is...
Is your social media hitting a plateau? No need to worry. Many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which is...
Businesses on page 2 of the SERP have no reason to exist. I know it sounds harsh but it’s simply the reality that we all need to accept. Lets paint a picture. You want pizza. So what do you do? You get on your phone and do...
What is a social media strategy, and why is having one important? In a nutshell, social media is a free marketing platform for businesses. At least, when it's used correctly. While there are plenty of paid advertising spots on platforms like Instagram and Facebook, businesses...
This is for you if you need to optimize your current digital marketing plans to accomplish the goals you have set for your business. Digital marketing is a component of marketing where actions to accomplish your business goals are done online. Whether you’re trying to strengthen...
Anyone who operates a business in today's world knows just how important it is to capitalize on the digital marketing opportunities that technology brings. However, many businesses are too busy with other concerns to focus too much on their digital marketing in-house. Whether you're new...