It may come as a surprise to you, but the same premise applies to negative review response as it does to positive reviews. The strategy you take on how you respond to a negative review impacts not only the reviewer, but all the sets of...
What is a social media strategy, and why is having one important? In a nutshell, social media is a free marketing platform for businesses. At least, when it's used correctly. While there are plenty of paid advertising spots on platforms like Instagram and Facebook, businesses...
This is for you if you need to optimize your current digital marketing plans to accomplish the goals you have set for your business. Digital marketing is a component of marketing where actions to accomplish your business goals are done online. Whether you’re trying to strengthen...
Anyone who operates a business in today's world knows just how important it is to capitalize on the digital marketing opportunities that technology brings. However, many businesses are too busy with other concerns to focus too much on their digital marketing in-house. Whether you're new...