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SEO-Boosting Tactics for New Website Owners


Google, and the other search engine giants like Yahoo! and Bing, have put a great deal of importance on a website’s SEO-boosting implementation. Google’s search algorithm has 200 determining factors that ultimately lead to where your website will appear in the search results. A lot of top brands and major companies put serious investments into SEO and hire experts and agencies to create and execute an effective SEO strategy for them.

If you’ve just started your website, you can still outsmart your competitors by setting a solid foundation for any SEO strategy you may implement in the future. These are easy to apply so you won’t need an expert or an SEO agency yet.

1. Use Every ‘Alt Tags’

A lot of website owners focus mainly on creating blogs and videos to drive traffic on their website and often overlook adding ‘alt tags’ or “alternate descriptions” on the images they use on the blog posts and web pages. The Google search engine still can’t visually read and describe the images you added on your blog posts and pages so you will always see an option to add ‘alt tags’ on the images you upload on your site. This significantly helps the search engines to identify the image and index it properly in relation to the SEO keywords on your website.

Let’s look at how it’s done:

Alt Text Example

Image: SE Healthcare infographic ranking in image searches – Source

This infographic image by SE Healthcare ranked #1 on Google Image search for “physician burnout solution”. The image has an ‘alt tag’ physician burnout. This image has been shared on social media and always leads back to SE Healthcare’s website. You can easily do the same on the images on your website -simply describe them with the related SEO keywords on your website. Another good example is if you google ‘online advertising Las Vegas’ and head to images you’ll see us, Advent Marketing Agency within the first 10 images. Starting to see how powerful Alt Tags really are?

Alt Text Example 2

Image: Visual discount codes – Source

If you have an ecommerce website, you can also do the same with the visual coupon codes on your store. It’s best to describe what your store offers using the ‘alt tags’, for example, “great big discount this Christmas”, or “year-end clearance sale”.

So make it a habit to add images on your website and don’t forget to use ‘alt tags’, they will not only look visually appealing, they can also help boost your ranking on search results.

2. Keep Your Website Secured

Just because you’re a new website (or business) does not mean you’re under the radar from hackers. Cyberattacks are more common on new websites just because they’ve overlooked adding security measures, or worse, have poor online security habits.

Have you heard of DDoS Attack, Bad Bots, and Content Scraper? These are the most common types of cyberattacks on a website. Google will flag the sites that have been a victim of these attacks and are then tagged with a warning page saying “This site may have been hacked.” This will result in website visitors to click away and until you notice the drop in website traffic or the increasing bounce rate and investigate, this can potentially put all your efforts down the drain.

Fortunately, it doesn’t take a genius to secure your website. If you don’t know where to start, you can simply ask your website hosting provider for tips and suggestions on how to improve your website’s security. Ask them about your hosting’s HTTPS setup and Firewall installation. You can also install and use free or paid website security plugins from trusted providers. Lastly, just make sure to use strong logins and passwords and avoid accessing your website on public wifi networks. Remember that one cyberattack is enough to kill your website and put your search ranking back to zero. Still have questions on website security? Advent has built a strong reputation with web page design and SEO Service in Las Vegas and are always here to help when you need it.

3. Faster Page Speed Gives the Best Impression

Page Speed Infographic

Image: Page Speed Infographic – Source

Looking at the infographic image above, the faster the pages load on your website means the more visitors you’ll be able to hook. Your website hosting provider will be able to give you faster website speed depending on your hosting plan. Naturally, a higher hosting plan will give you faster website speed service.

4. Link Building for New Website Owners

Link building is an SEO-boosting game changer. It’s having other websites post a link leading back to your website from their blog posts. The more trusted websites linking back to your website the higher credibility your website will have. So the biggest task here would be to get big website owners to accept your link and add them on their blog posts. There are many ways to do this and paying the website owners to accept your link is the fastest way. However, these kinds of websites do not always have high credibility so it could do more harm than good on your website’s SEO.

Luckily, there are still free and safe ways to be able to build an arsenal of links. One of them is HARO (Help A Reporter Out). This website enables you to get connected with journalists who are looking for sources on their article content. After signing up for an account, you’ll receive inquiries from journalists about your industry. This way, you can position your opinion and/or advice as an expert source in your niche.

You can also create free accounts on directory websites such as Yelp, Yellow Pages, and of course, Google My Business. It’s also best to look for any industry-specific directory sites to make sure you’re building links in your niche. Advent is a reliable SEO Company in Las Vegas so for more advanced advice on link building don’t hesitate to reach out.

5. Beware of Broken Links

The more blog posts you create on your website, the more broken links can slip past you. The links to your external sources and supporting sites may be changed, updated, or removed, and can create broken links. This will provide a poor user experience and greatly impact your overall website SEO.

A free tool you can try right now is Dead Link Checker. Just type in your website’s URL and the tool will scan the site for any broken links it can find.

Final Words

These SEO-boosting strategies will set you up for a solid SEO foundation and will secure your efforts for the long term. Over time, all your SEO keywords and links you put in will add tremendous value and boost your website’s search ranking. When your SEO foundation is set and you’re ready to amp up your overall SEO performance be sure to check out Advent Marketing Agency, a top Digital Marketing Agency in Las Vegas to achieve the best results.


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