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6 Reasons an SEO Expert Is the Best Investment You’ll Make In 2020

In 2020, almost everyone is aware that search engine optimization is a key tool for digital marketing. Many articles claim to give you the best SEO tactics, but as with everything in 2020, SEO is changing. Using an SEO expert can keep your business website at the top of every search engine.

1. SEO Experts Keep Up With Trends

SEO professionals study SEO daily. They are constantly keeping up with the latest trends so you don’t have to. Not only can the interests of your audience change at a moment’s notice, but the algorithms of search engines also change. In 2020, voice searching and content quality are all becoming more important to your SEO, but new trends could emerge at any moment.

2. They Have a Deep Understanding of Keywords

Just as other search engine algorithms change, keywords can also change. An SEO professional will understand all the keywords you need, from natural phrasing to questions to long-tail keywords that reduce competition. An expert can help you integrate specific keywords into your content to boost your search result ranking and increase the visibility of your site.

3. An SEO Expert Can Boost Your Site’s Authority

Sites with authority rank higher in search results. An SEO professional can help you boost your authority by optimizing your site, building backlinks, and improving your current content. When search engines view you as an authority, you can take advantage of search engine specialties, such as knowledge panels, Google Snippets, and location maps.

4. They Understand Off-Page Optimization

Off-page optimization is just as important as optimizing on-page content. Off-page optimization includes social engagement, newsletters, domain strength, and link building. Using a professional to optimize off-page content will guarantee your SERP gets closer to the top.

5. SEO Experts Already Have SEO Tools

Optimizing any site, both on and off the page can require some important software tools and the skill and expertise to use them to good effect. Certain applications can monitor competition, while others can help build backlinks. Many of these programs not only cost to use but take time and effort to learn. An expert will likely have all the tools they need already and can hit the ground running in using them.

6. SEO Experts Give You Back Your Time

One of the biggest reasons to invest in an SEO professional or agency is the time that it saves you to work on more important things. Learning SEO alone takes constant, sustained research, study, and practice. Investing in an expert allows you to optimize your site, social media, and other aspects of your brand while you focus on growing your business.

These are just a few of the many reasons why an SEO expert agency can be your biggest ROI for 2020. An expert will help you capture leads and turn them into sales. If you are ready to take the next step in growing your business, contact Advent Marketing Agency today to claim your free brand audit.