Don’t Just Post: Why You Need a Social Media Strategy
What is a social media strategy, and why is having one important? In a nutshell, social media is a free marketing platform for businesses. At least, when it’s used correctly. While there are plenty of paid advertising spots on platforms like Instagram and Facebook, businesses can create posts from their accounts that can have nearly the same power to drive traffic as a paid ad would. The key is knowing how these various platforms work and knowing how to post effectively. That’s where a good strategy comes in.
Post With a Purpose
Businesses both large and small can easily fall into the trap of thinking that simply posting content every day is enough to grow their following on social media. While it’s true that posting consistently can keep your audience engaged, there is a little more to it than that.
Knowing what hashtags will drive people to your content (who may then become customers) and including posts that help followers become more familiar and connected with your business is much more effective than sticking just anything in there. Hashtags are one of the most critical pieces of a solid social media strategy, and they can make or break your traffic flow.
It’s a good idea to sit down before writing each post and decide who you’re trying to draw in and what they would most likely be searching for on different social media platforms. Develop a list of hashtags, try out different ones, and see what works and what doesn’t.
Cover Multiple Platforms
While it can be tempting to pick one social media platform and focus on doing it well, an ideal social media strategy covers many platforms. This can include Instagram, Facebook, YouTube, LinkedIn, Twitter, TikTok, Pinterest, and more. While your business doesn’t need to be on every single one, you should take a look at what they all offer individually and decide which platforms work best for you.
For example, a business that sells handicrafts, like crocheted stuffed animals, would most likely thrive on a highly visual platform like Instagram but might also use YouTube and Facebook to post instructional videos for added engagement. On the other hand, a musician might primarily use YouTube to promote their music while using Twitter to announce performance dates and the newer app TikTok to reach younger fans.
Once you know how you want to tailor your social media strategy to fit your business’s specific needs, the next step is organizing. You’ll want to make sure that you’re making every post work as hard as possible for your business, meaning each one has to be timed correctly and tagged to its full potential.
Get Help With Your Social Media Strategy
If using and scheduling posts on multiple platforms sounds a bit daunting, Advent can help. We can set up a dashboard that allows you to easily coordinate your social media presence.
Contact Advent today and see how our services can analyze your current social media presence and devise a personal plan for moving forward.