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Digital Marketing

Digital Marketing Pivots Needed To Accomplish Your Goals

This is for you if you need to optimize your current digital marketing plans to accomplish the goals you have set for your business.

Digital marketing is a component of marketing where actions to accomplish your business goals are done online. Whether you’re trying to strengthen loyalty in your existing audience, connect with new customers, or improve your sales potential, you need digital marketing.

Digital marketing tools and strategies are always changing, which means businesses should always be analyzing and researching to stay on top of current trends and quickly make adjustments. To remain ahead of the curve and create a strategy for long-term success, make sure you take some time weekly to do the following three things:

Stay Up-To-Date With Buyer Personalities 

Whether you’re online or offline marketing, it is crucial to  know who you’re speaking to. The best digital marketing plans work when they connect to very specific buyer personalities. By having user personalities data for your idea customer accessible, you can make sure that your marketing campaigns are speaking the right language to engage your customers. Remember to look at a variety of data, including but not limited to the following:

  • Customer Surveys
  • Facebook Interests 
  • Brand Polls
  • Questionnaires
  • Previous Reviews
  • Testimonials

Always collect as much data as you can about your customers. Remember, as you learn more about your customers through analytics, it is important to continue to add your personalities.

Establish Your Goals and The Tools You Will Need

Just as you need to look at the design and possibilities of your audience when establishing new digital marketing plans, you also need to examine your business goals. Your marketing actions should consistently channel back to the primary goals you have set for your company. For example, if your goal in business is to gain more revenue, then you will want to focus on getting more leads to your website or developing engagement with return customers.

Make sure your goals are SMART. Meaning they should be:

  • Specific.
  • Measurable.
  • Actionable.
  • Relevant.
  • Time-bound.

Once you have your goals in mind, think about the tools you can use to track your progress towards them. For example, if your new digital marketing plans are circulating over social media, then you may need a social scheduling and analytics tools.

Analyze Your Current Channels

Ultimately, when reviewing or establishing your digital marketing plans, it’s important to consistently analyze previous data before moving forward. Assess and analyze your:

  • Owned media: Digital assets you own, like your social media profiles, blog content, and website.
  • Earned media: Introductions you have earned through word of mouth, PR approach, or even guests posting on other websites. 
  • Paid media: PPC campaigns, paid social media plans, or anything else that you’re purchasing visibility with. 

 

Assessing the purchased, earned, and paid media you’ve invested in so far should stimulate you to build upon the plans that are aligned with your brand, and preserve a solid reputation in your industry. If any of your digital marketing plans don’t perform the kind of brand awareness you want to establish then you can get rid of them and start pivoting to achieve your goals.